Journal of Management and Digital Transformation

In today’s world, where things can be complex and unclear in every market, there is a need to find effective ways to inform customers about business activities and the products and services offered. The main aim of the article was to understand how certain SEO factors influence content marketing in e-commerce. The study looked at different elements on websites using available tools, and the data confirmed that these chosen tools significantly affect how content converts into sales in online businesses. Moreover, by making websites more visible, it becomes possible to achieve business goals and improve the company’s image online. As a result of this research, a proposed SEO procedure for content marketing has been suggested.

The article assesses the importance of the Digital Business Presentations (DBP) in science and teaching in the context of contemporary communication, dominated by the digital approach, not only in the field of analysis, but also in the visualization of information. In an era when we increasingly use computer tools (programs and applications) and appreciate short but interesting content, digital presentations have become important for both business and science. Using various methods and techniques, the DBP allows the presentation of complicated ideas in an uncomplicated way. They usually last from 3 to 10 minutes and focus on the essence of the concept of a new solution and its business application. The main aim of the article is to review and propose new tools that enable students to practically present their ideas related to various subjects, such as Entrepreneurship, Logistics, Marketing etc. The article also shows some trends in communication, where knowledge of the basic values and principles of the DBP affects the way we currently present innovative ideas on the discussion forum in business.

The article examines corporate social responsibility (CSR) as a new paradigm of sustainable enterprise development and the principal tool for its implementation. The aim of the article is to enhance the understanding of the significance of CSR as a tool for sustainable business development and to establish directions for its implementation. The study introduces a spherical model of sustainable enterprise development, comprising three spheres representing the enterprise’s interaction with the external environment. These spheres are managed through CSR principles. The model aims to achieve long-term equilibrium across key domains of sustainable development: economic, social, and ecological. It envisions the incorporation of CSR tools. This research proposes a modification of the Corporate Social Responsibility Pyramid. The model encompasses diverse responsibility types, including organizational-economic, technical-technological and digital, ecological, legal, socio-cultural, ethical, innovative, and philanthropic. A hierarchical analysis of CSR and Maslow’s hierarchy identifies responsibility hierarchy levels within the enterprise. The characterization of enterprise CSR types is provided. The article develops a CSR pyramid model as a central instrument for attaining sustainable development and justifies responsibility types for integrating CSR within the enterprise, catering to internal and external stakeholder needs. The research emphasizes the development of tools to facilitate CSR integration and achieve sustainable development. The derived conclusions and the characterization of CSR types will enable enterprises to allocate efforts and resources more comprehensively for achieving sustainable development, considering the specific nature of their operations and stakeholder needs. The research aids enterprises in better comprehending the essential aspects of CSR that correspond to their particular circumstances.

Individual households’ spending behavior and resource allocation endure transformation as a result of dynamic changes in the micro- and macro-environments of consumers. Among the factors that indirectly but substantially influence consumer behavior, the economic crisis plays a crucial role. The crisis has had a significant impact on the financial situation of Polish households in recent years, with its apex occurring in 2020. It is also necessary to mention the global economic crisis, the effects of which were observable by the close of the first decade of the twenty-first century. The financial situation of a significant fraction of Poles deteriorated despite the increase in disposable income, as revealed by analyses of selected Central Statistical Office data and research conducted by independent agencies.

Poland is currently witnessing a very rapid increase in the share of renewable sources in electricity production. Photovoltaics is definitely in the forefront here, but an equally strong development is predicted for wind energy in the future, which is linked to the planned construction of numerous wind farms in the waters of the Baltic Sea. Such a rapid increase in the installed capacity of both photovoltaic and wind power plants will inevitably result in these two sources of renewable energy becoming increasingly competitive with each other. Our country’s existing electricity system has very limited capacity to accommodate the larger surpluses of power generated from renewable sources. This is due not only to the underdevelopment of the extra-high voltage electricity transmission grid caused by the past, but also to the fact that the country’s electricity sector is based predominantly on coal- and lignite-fired power units, which have limited capacity to reduce their output when there is a significant supply of electricity from renewable sources. Our country also lacks sufficient pumped storage capacity to store surplus energy produced from renewable sources. Increased export of electricity to neighbouring countries is also highly questionable, as our western neighbour is also investing heavily in renewable energy sources, including photovoltaics, and we will therefore be forced to compete with them on price in the future (forced export of electricity to neighbouring countries virtually for free). The only type of power plants based on the combustion of fossil fuels are those with gas turbines, which can be put into full operation after only a few tens of minutes and can be taken out of service again just as quickly. However, in this case, the provision of the required quantities of cold gas for their operation has become highly problematic in recent times. It seems equally debatable in the context under consideration to invest in nuclear power in our country, as nuclear power plants do not in principle have the possibility of any regulation of the power generated, or if they do, it is within a relatively small range, and it is also a very slow process. As a result, they are not suitable for cooperation with renewable energy sources such as photovoltaics and wind power plants, where it is normal for very large and relatively rapid changes in the value of the generated power to occur. To sum up the current situation in the Polish power sector, it is regrettable to note that there is a distinct lack of any long-term and coherent plan for the development of this industry, which is so important for the economy as a whole, and the actions and initiatives undertaken in this area are rather haphazard, if not downright chaotic.

Of the various sources of renewable electricity, it is photovoltaics that has experienced the most dynamic development in recent times. It is also being presented as the most promising area for the generation of free energy from solar radiation. Forecasts of further increases in installed photovoltaic capacity, reaching dizzying heights of tens of gigawatts, are repeatedly appearing in the mass media and the popular press. What is more, such a rapid increase in the installed capacity of photovoltaic panels is presented as an overwhelmingly beneficial phenomenon, in line with the common statement that the more, the better. However, in reality, the matter is by no means as simple as it might appear at first glance, because every increase also has its natural limits, and this also applies to the increase in the total capacity of photovoltaic power plants. The authors of this article postulate the existence of a certain critical value for the total installed capacity of photovoltaic panels, which, if exceeded, will not only fail in economic grounds, but, what is much worse, will also cause serious problems related to the issues of stability of the operation of the electricity system and the need to balance the generated power.

Economic activity has always been burdened with risk. Recent years have made it more and more difficult to run it. The enormity of problems that have arisen with the outbreak of the Covid-19 pandemic, the energy crisis, inflation, the war in Ukraine, constant changes in the law, not always favorable for entrepreneurs, makes this problem still relevant. The aim of the article is to illustrate bankruptcy in Poland in the years 2016-2022. In addition, the article presents the concept of bankruptcy, taking into account its legal and economic aspects. It indicates its causes and presents the trends of this phenomenon in Poland in the analyzed years.

The e-commerce industry has been growing rapidly for several years. In the period from 2021 to 2027, the value of this market will reach 187 billion PLN. The pandemic has accelerated the development of e-commerce in Poland, forcing many shops to expand their online presence. Sales during the so-called lockdown period moved online. The change in sales channels forced a change in promotional instruments, transforming traditional offline activities into hybrid activities (offline and online and even fully online. Online promotion is an effective form of reaching consumers, especially the generation that moves freely online, corresponding to the general model of the e-consumer.
This article is a case study analysis and looks at the impact of social media promotion on an online shop’s revenue growth.

This article discusses how modern individuals aspire to fully express themselves, their emotions, cultivate their passions, and explore their spiritual dimension. This, in turn, influences the structure of contemporary organizations, which are more eclectic than homogeneous.