Journal of Management and Digital Transformation

Oddajemy do rąk Czytelników jubileuszowy – dwudziesty – numer Zeszytów Naukowych Wyższej Szkoły Ekonomii i Informatyki w Krakowie. W aktualnym numerze tradycyjnie znalazły się artykuły z dziedzin i dyscyplin zgodnych z profilem kształcenia uczelni, czyli z obszarów zarządzania, finansów i rachunkowości oraz informatyki. Wszystkie artykuły zostały zrecenzowane przez recenzentów zewnętrznych – zgodnie ze standardami, do których stosuje się wydawnictwo. Każdy artykuł zamieszczony w Zeszycie został poddany weryfikacji antyplagiatowej z zastosowaniem programu Turnitin. Wszystkie opracowania mieszczą się tematycznie w zakresach kierunków kształcenia w uczelni. Dwa artykuły są w języku angielskim.

This article explores the impact of corporate culture on organizational effectiveness at LLC ”Interagropack”, a leading player in the polypropylene packaging industry. The research examines the theoretical and practical aspects of corporate culture, focusing on its influence on employee performance, organizational efficiency, and overall company success. The study employs a comprehensive methodology, including a literature review, employee surveys, and stakeholder interviews, to assess the current state of corporate culture within the company. Findings reveal that corporate culture significantly affects employees’ attitudes towards their work, their interactions with colleagues, and their overall job satisfaction. The study identifies key areas for improvement, such as enhancing work schedule control, maintaining existing cultural values, and addressing the socio-psychological climate within the organization. Recommendations for fostering a positive corporate culture include implementing non-intrusive control measures, promoting exemplary leadership behavior, and developing external symbols and performance evaluation criteria. The results suggest that rational implementation of these recommendations is expected to lead to improved service quality and a stronger organizational image. The study concludes that while LLC ”Interagropack” demonstrates a generally positive corporate culture, continuous efforts are required to address challenges and align cultural practices with organizational goals to ensure sustained growth and employee engagement.

The subject of the publication is to present the goals and assumptions of the minimum corporate income tax and to assess the consequences of introducing this tax. The minimum CIT tax in Poland is an important step in the reform of the tax system, which carries both opportunities and threats for the economy and state finances. In the context of opportunities, lowering the minimum CIT may stimulate entrepreneurship, investments and the development of the small and medium-sized enterprise sector. Improving the international competitiveness of the economy can attract more foreign investment, which in the long run can contribute to economic growth. However, the introduction of minimum CIT also carries certain risks. The decline in state revenues and the risk of increasing social inequalities pose significant challenges. There is also a fear of long-term consequences for the country’s financial stability, especially if appropriate steps are not taken to offset the impact of the CIT rate reduction on the state budget.

The pension system in Poland does not provide future retirees with a decent pension. One of the options for saving for your future retirement is the third pillar. It was proposed in the form of various types of saving programs. One of these programs is Employee Capital Plans, implemented since 2019. They allow the employee to additionally save for future retirement in cooperation with the employer and the state. The aim of the article is to show employees’ perception of this alternative. The goal was achieved by conducting own research in 2022 and 2023.

Brands are currently looking for effective techniques and tools for promotion in social media. There are some proven solutions in this area that the most popular brands successfully use in their communication strategies. The aim of the article is to present five effective techniques and five tools that can be used to promote a brand on social media. The selection of these techniques and tools was based on the best practices of brand promotion in social media. Case studies of selected brands were used as a research method. The analysis showed that by using the indicated techniques and tools of brand communication in social media, it is possible to achieve measurable results in the form of increasing the reach and involvement of users of these media around the brand.

This study investigates the use of GPT models for analyzing video game reviews. The research develops a methodology for efficiently gathering,classifying, and interpreting player feedback using GPT models and explores strategies for integrating insights into game development processes. Experiments using player reviews for “House Flipper 2” demonstrate the effectiveness of GPT models in extracting meaningful insights. Implications for game development, challenges associated with large-scale automated analysis, and future research directions are discussed.

This article focuses on the considerations regarding the essence and purpose of implementing iterations of the x86_64 architecture. The authors emphasize that the iterations of the 64-bit architecture discussed in the article are not new; however, the ever-increasing demand for computational performance has prompted corporations to adopt solutions that were previously considered niche. As a result, an increasing number of well-known and established projects, such as Red Hat Linux Enterprise, openSUSE, and Ubuntu, are considering the introduction of sources compiled in the x86_64_v2 and x86_64_v3 architectures. This article presents both the history of the x86_64 architecture and an introduction to its iterations to better acquaint the reader with the subject matter. Additionally, it discusses selected examples of the use of the x86_64_v2 and x86_64_v3 architectures and presents research findings.

In the era of increasing digitalization of enterprises, the issue of cybersecurity is becoming one of the key challenges of the modern economy. In the face of increasingly sophisticated cyberattacks, companies worldwide must not only implement new technologies but also invest in their employees. Depending on the structure of the company, various approaches are used to hire specialists responsible for ensuring digital security within the organization. This is achieved by hiring cybersecurity specialists, entering into agreements with specialized firms, or taking ad-hoc actions such as commissioning companies to conduct audits and implement digital security solutions. On the other hand, it is crucial for universities to prepare students for work related to corporate cybersecurity. The purpose of this article is to propose a method for building competencies based on the principle applied in agile management methodologies (generalist, specialist), according to which team members should be specialists in one area and have general-level competencies in others. This concept of competency building stems from the fact that universities are unable to fully meet the competency requirements set by companies for their students. Additionally, the article analyzes contemporary security challenges related to the integration of IT and OT systems in enterprises. Key issues in these systems involve conflicting solutions of integration and segmentation (isolation) of system components, which have both advantages and disadvantages in terms of cybersecurity. Understanding the needs and competency gaps that define training requirements for newly hired graduates can be facilitated by a holistic approach supported by enterprise architecture models.

The issue of cyber security is currently one of the most important challenges facing IT experts. Companies, organizations and other entities are facing an increasing number of threats, and cyber criminals are using increasingly sophisticated methods of attack. Information security is therefore a priority task for all kinds of institutions and businesses. In the first part of this article, reports on digital security issues and challenges to information systems in organizations and companies will be discussed, while in the second part, the authors will try to show the role of encryption algorithms in the field of cyber security and the possibilities of using quantum cryptography, as currently the most promising solution that can be used in the process of securing IT systems.

The article discusses an event-based low-code platform implemented in Java. The main assumptions of the system based on logical blocks are discussed, and the implementation details include the class structure, the annotation mechanism for input and output signals and the implementation of an example logical block (conjunction). Finally, an example of the application of the described solution is presented, in which the data flow and application behavior are defined in an XML configuration file. Potential problems related to testing the system, resulting mainly from its asynchronous nature, were also analyzed.

Jednym z najbardziej zaawansowanych rozwiązań, które pojawiły się w odpowiedzi na wyzwania stawiane nowoczesnym sieciom komputerowym, są sieci definiowane programowo (SDN). Umożliwiają one efektywne zarządzanie zasobami oraz ruchem sieciowym, co jest niewątpliwą zaletą w obliczu coraz bardziej skomplikowanych sieci wymagających dynamicznego zarządzania. Dzięki centralizacji kontroli i możliwości elastycznego zarządzania, SDN otwiera nowe możliwości w zakresie optymalizacji sieci. Niemniej jednak pełne wykorzystanie potencjału SDN wymaga opracowania zaawansowanych i adaptacyjnych metod sterowania.