Sprzężenie zwrotne wiedzy z nauki do biznesu. Podejście antropologii gospodarki

Robert  Geisler

Published: 2018-12-30

No. 14 (2018)

Sprzężenie zwrotne wiedzy z nauki do biznesu. Podejście antropologii gospodarki

Robert Geisler

Abstract

The aim of the paper is reconstruction of knowledge transfer mechanism based on economic anthropology/business ethnography and autoethnography approach. The experience of the author based on the involvement in two projects regarding knowledge transfer from science to business/industry is a base of the theoretical and empirical analysis. The paper presents two case studies: 1) counselling in management and marketing and 2) entrepreneurship as scientific commercialization, which are base for deep reflection on the meta-level. On the other hand, there is also knowledge transfer from business practice to scientific environment, what is often overlooked but commonly occurring phenomena.

Keywords:

Knowledge transfer , Anthropology , Economy , Case study , Innovations

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Geisler, R. (2018). Sprzężenie zwrotne wiedzy z nauki do biznesu. Podejście antropologii gospodarki. Journal of Management and Digital Transformation, (14), 60–74. Retrieved from https://journalmdtr.org/index.php/jmdt/article/view/97

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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No. 14 (2018)
Published: 2018-12-31

ISSN: 3072-5682

Publisher

Uniwersytet DSW Ideis

Licence CC

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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