Contingency Theory in the Context of Project Management Based on Market Research Projects in Polish Companies From Market Research Sector
Abstract
The purpose of this paper is to analyse market research projects in terms of contingency theory. Market research sector is a dynamically developing sector of Polish economy. It is also the basis for many projects implementation from various fields. In recent times, contingency theory supersedes the dominant in management universalistic approach, basing its assumptions on the unique factors occurring in organisations and projects. This article identifies the main contingency factors affecting the way of conducting market research projects. The analysis was based on information about Polish companies from market research sector, as well as the characteristics of this type of projects that are specified in the literature on the subject.
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Market research , Project managementDownload files
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No. 14 (2018)
Published: 2018-12-31

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Język Polski