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Digitally Enhanced Business Pedagogy: The Evolution and Implications of Digital Business Presentations in Higher Education Institutions
,
Markus Engert
https://doi.org/10.60154/ZeszytyNaukoweWSEI.2023.19.1.1.33
Abstract
The article assesses the importance of the Digital Business Presentations (DBP) in science and teaching in the context of contemporary communication, dominated by the digital approach, not only in the field of analysis, but also in the visualization of information. In an era when we increasingly use computer tools (programs and applications) and appreciate short but interesting content, digital presentations have become important for both business and science. Using various methods and techniques, the DBP allows the presentation of complicated ideas in an uncomplicated way. They usually last from 3 to 10 minutes and focus on the essence of the concept of a new solution and its business application. The main aim of the article is to review and propose new tools that enable students to practically present their ideas related to various subjects, such as Entrepreneurship, Logistics, Marketing etc. The article also shows some trends in communication, where knowledge of the basic values and principles of the DBP affects the way we currently present innovative ideas on the discussion forum in business.
Keywords:
Digital Business Presentations , pitching , elevator pitchDownload files
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No. 19 (2023)
Published: 2023-12-18
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.