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SEO in e-commerce: Key Factors and their Role in Effective Content Marketing
,
Karolina Wikowska
https://doi.org/10.60154/ZeszytyNaukoweWSEI19.2023.1.1.01
Abstract
In today’s world, where things can be complex and unclear in every market, there is a need to find effective ways to inform customers about business activities and the products and services offered. The main aim of the article was to understand how certain SEO factors influence content marketing in e-commerce. The study looked at different elements on websites using available tools, and the data confirmed that these chosen tools significantly affect how content converts into sales in online businesses. Moreover, by making websites more visible, it becomes possible to achieve business goals and improve the company’s image online. As a result of this research, a proposed SEO procedure for content marketing has been suggested.
Keywords:
digital marketing , SEO , content marketing , e-commerceDownload files
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No. 19 (2023)
Published: 2023-12-18
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.