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Selected techniques and tools for brand promotion in social media
,
Wojciech Żywolt
https://doi.org/10.60154/ZeszytyNaukoweWSEI.2024.20.1.04
Abstract
Brands are currently looking for effective techniques and tools for promotion in social media. There are some proven solutions in this area that the most popular brands successfully use in their communication strategies. The aim of the article is to present five effective techniques and five tools that can be used to promote a brand on social media. The selection of these techniques and tools was based on the best practices of brand promotion in social media. Case studies of selected brands were used as a research method. The analysis showed that by using the indicated techniques and tools of brand communication in social media, it is possible to achieve measurable results in the form of increasing the reach and involvement of users of these media around the brand.
Keywords:
social media , promotion , promotion tools , promotion technicsDownload files
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No. 20 (2024)
Published: 2024-12-31
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.